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Kuala Lumpur – 19th September 2012– Lowyat MSC Sdn Bhd, home to Malaysia’s Largest Online Community, Lowyat.NET, and also fresh new sites such as Storekini.com, Wanista.com, Lipstiq.com and Hype.my, is proud to announce a strategic partnership with social media marketing agency, PersonEdge Sdn Bhd. This partnership marks Lowyat MSC’s first foray into the world of Social Media Marketing.

In a very short time PersonEdge has made waves in the industry by merging personalized campaigns in the interest of boosting brand awareness and driving influence and engagement. PersonEdge relies on the “Human Touch” to set them apart from the competition. Instead of isolating the traditional marketing methodology, PersonEdge embraces the synergy between traditional and new media to bring the client to a bigger stage – social media.

PersonEdge currently boasts a client list of household brands such as M&M’s and Calvin Klein among others, as well as a number of local personalities such as ChrizOoi of KL Showdown fame, talented female drifter Leona Chin and Ashley Khoo, professional gamer. With the backing of Lowyat MSC and its online reach, PersonEdge will endeavour to take the complexity out of social media marketing and make it a simple yet effective engagement for clients and personalities alike.

Choo Mei Sze, Managing Director for PersonEdge, commented, “We are very fortunate to be working with Lowyat MSC as we believe their experience and presence in the online world will be beneficial for the growth of PersonEdge and Lowyat MSC in the long run”. Ashley Khoo, Executive Director for PersonEdge adds, “We are indeed very excited to work on our first project with Lowyat MSC and believe there is much to learn and much for us to offer!”

Vijandren Ramadass, CEO for Lowyat MSC Sdn Bhd also expressed great enthusiasm for the partnership, “I have a feeling PersonEdge will fit in very well with our existing portfolio and can’t wait to officially welcome them to the family!” Vijandren continues, “The potential is there and with our backing, PersonEdge will grow from strength to strength into the company that we have envisioned it to be.”